Analytics

Online, everything can be measured. The unstoppable proliferation of data means we must extrapolate it and make sense of it. The work of analytics has evolved over time, it’s no longer just about interpreting data: it must be validated, suitable KPIs must be identified and selected and the business assessed to formulate an analytics and business intelligence strategy that is genuinely useful for those making marketing and product choices.

Technical and development skills are equally important for setting up and linking together the various analytics tools.

In this area, EP formulates:

• analytics strategy, identifying and setting targets and KPIs
• set-ups or reviews of analytics tools, such as Google Tag Manager and Google Analytics/GA4
• data visualizations with tools such as Google Data Studio, Power BI and Microstrategy
• wide-ranging analysis and reporting of customers’ performance