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Hisense, a global leader in the home appliances and consumer electronics industry, has renewed its partnership with Evolution People for 2023 in the areas of Social, Creative, SEO, Analytics, and Marketing Automation.
Evolution People and Hisense’s digital development strategy
For several years, Hisense has identified Evolution People as the best partner to enhance its online presence in Italy. As a strategic and creative consultant, the agency has been tasked with continuing to manage the social ecosystem, including Facebook, Instagram, LinkedIn, Twitter, YouTube, and TikTok, as well as digital channels more broadly (Advertising, SEO, Analytics, and Marketing Automation).
Key elements of the digital development strategy include maintaining the brand’s presence on social channels, optimizing the performance of Google Search and display channels, and running brand awareness and consideration campaigns aimed at significantly increasing awareness, engagement, web traffic, and qualified conversions.
Evolution People also handles the creation of new articles, optimized for SEO, covering technological news and interesting topics related to the entire range of Hisense products.
Furthermore, the agency manages the Marketing Automation strategy, including the sending of personalized newsletters to customers and registered website users. The agency is also responsible for advanced analysis and reporting of the results of both paid and organic channels.
A strong partnership between Hisense and Evolution People
“We are very pleased to renew our partnership with Evolution People, demonstrating a longstanding partnership over the years. We are ready to achieve new heights of success by expanding our online presence and creating meaningful connections with consumers. Together, we will continue to redefine the future of our industry by offering a unique and engaging brand experience,” comments Francesca Ferrini, Digital Marketing Manager of Hisense Italy.
“We are truly proud to have renewed our partnership with Hisense for the fifth consecutive year, a leading international client in the consumer electronics industry. We are confident that we can continue to support them in their digital growth journey,” says Roberto Cirtoli, General Manager of Evolution People.
